We take an asset-based approach to research and design.

Our services

From our clients

  • The team at Greater Good Studio has rock-solid design experience, a keen understanding of human behavior, can spot vital insights from a mile away, and are able to deliver truly inspired ideas that lead to real change. Knowing that these ludicrously talented designers are applying their abilities toward innovating for social good inspires some serious optimism about the future.
  • Greater Good Studio is brilliant at building empathy with users, translating their findings into true insights about the user experience. Their work leads to revolutionary, not evolutionary, ideas - and the team is delightful to worth with!
  • Greater Good Studio trained our students to be design thinkers through a series of interactive workshops. Students and staff learned new facilitation techniques and skills that will be useful beyond their design project.
  • Greater Good Studio brought high-end design tools, process and, ultimately, insights and deliverables to our organization. We are excited with the ideas they helped us generate, and can't wait to get started on the next phase together!

Recent blog posts

girlinlibrary

Getting a Chinese education

I just got back from two weeks of studying teenagers in China. I was coaching a team of Kellogg students creating a new after-school program for Chinese high school students, and so our design research included school tours, classroom observations, home stays, mall intercepts, and meetings with NGOs, social impact startups and educational programs. The ...
Final_Y4Y_logo_verticle

Helping People Help Themselves

I am so inspired by Y.O.G.A. for Youth. When I first heard of it, I was a little skeptical. It just seemed like another after school program that was focused on an activity. It seemed the equivalent of dance classes or board game competitions. They’re diversions to keep kids off the streets. But then I ...
heres the story

A Safe Way to Practice Listening

A few nights ago a couple friends, about 100 strangers, and I braved the snow to crowd into a bar and listen. I heard a story about the struggles of teaching in a bilingual classroom. Then there was one about competitive grocery bagging. Another about a cycle of abuse and victimization. Followed by a story ...