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Recent blog posts


[guest post] – Design for equity

As designers in the social sector, we strive to create tools which empower communities and enrich lives. We rely on our ideals and intentions for a better world as powerful motivators, inspiring us to explore the ways in which we can effect positive change. But it’s important that we ask ourselves: Are these good intentions alone enough […]
lifestraw12 copy

A new marketplace for design

When we work with our clients, the focus of our research is to understand today’s behaviors. But it seems that many innovations in the social sector bring forward ideas that are meant to completely replace old behaviors, without really understanding what they’re replacing. These innovations are marketplace-competitive when they should instead be behaviorally-competitive. Kevin Starr, […]
Frontline workers

Design for the front lines

At Greater Good Studio, we practice what is known as “human-centered design.” In other words, we design with the user in mind – the real live human who will use the products and services that we create. But while many design projects focus on the end user, we’ve started to notice a common theme to […]